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Becoming a Franchisee
 

Opportunities
Nationally, subject to suitable sites becoming available.

History
Established in the early 70s. Currently 64 stores in operation with 8 for 2010.

Activities
QSR, mainly fish & chips and chicken. Major stores also have fresh fish counter

Franchise Profile
Hands-on, hard-working, entrepreneur, able to cope under pressure, and who is prepared to be fully involved in running of the business

Training
Minimum 2 months training for owner/operator; 30 working days for staff. On going training as needed, telephonic assistance at all times

Financial
TOT R950 000; UFF R75 000+;MOC R500 000 - R600 000; MSF 5% per month; ADV 2% per month

 
 
Profile of the Ideal Franchisee
 

Personal Attributes
The qualities you require to become a successful DoRego's Franchisee are:
A Strong Desire to be in Your Own Business Strong Customer Focus The Ability to Communicate and Finds Enjoyment Working with Other People Reliability Financially stable Motivated & be able to motivate others Maturity Energy Drive Commitment The Desire to Earn Money through Hard Work & Dedication Perseverance & Find Enjoyment in Facing New Challenges Determination Computer literacy Organised Outgoing nature Ability to train Sound business sense Combine these with the support and years of experience offered by DoRego's, and you are ready to take advantage of an outstanding business opportunity.

Total Investment
The total investment a Franchisee would be required to make is detailed below and a breakdown of these amounts are reflected in the table on the next page. Please note that these figures exclude VAT and although a Franchisee will be able to claim VAT back once he starts trading, this can take some time and Franchisees are therefore advised to have sufficient working capital to get through the first two or three months of trading.

  • Initial Franchise Fee: R 75 000
  • Establishment Costs: R1 054 000
  • Working Capital Requirements: R 106 500
  • Total Investment by Franchisee: R1 235 500 Excluding VAT

Financing your DoRego's Store
Prior to borrowing funds for the set up of a DoRego's outlet, a Franchisee should have access to at least 40% of the total investment (R1 235 500) unencumbered. This represents an amount of R494 200. Should the Franchisee decide to finance the balance of the investment through a loan then he/she is required to furnish security of at least 50% of the value of the loan. Please note that this excludes asset-based finance.

Note: The establishment cost figures provided here are estimates only. Each site is handled individually and only once the Franchisor has assessed and approved the proposed site can a more detailed Establishment Costing be developed for the Franchisee.

Abbreviations

  • TOT: Total Investment required. Indicates the total cost of starting up the franchise operation. This may include items such as up-front fee, investment into fixed assets, start-up stock and working capital.
  • UFF: Upfront Fee
  • MOC : The amount of cash the franchisee is expected to have available before borrowings.
  • MSF: Management Service Fee, sometimes erroneously described as a "royalty". This is usually a percentage of turnover, or less commonly, a fixed fee, payable to the franchisor on a weekly or monthly basis.
  • ADV: Franchisee's contribution to the Advertising Fund or Marketing Services Fund operated by the Franchisor. This is usually a percentage of turnover or sometimes a fixed fee, payable to the franchisor on a weekly or monthly basis.

History of Dorego's | General info | Dorego's Premises Requirements | Dorego's Support System

Becoming a Dorego's Franchisee | Frequently asked questions | Franchisee Application
 

 
 

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